OneAware - the first Editor's Letter
 
Flower II, artwork by Edo Modeney Studio

Flower II, artwork by Edo Modeney Studio

A few of you have asked for more detail on what is OneAware and what are we trying to do with it. Those are questions I tried to address in the first Editor's Letter in the introductory issue of OneAware - so I thought it would be good to make the whole text public!


OneAware is a new lifestyle publication with a focus on mindfulness and sustainable living. It aims to bring awareness to the struggles of millennials, both personal and generational. It creates a hopeful atmosphere by sharing real life examples of how others in our generation have dealt with them. It does not aim to be like other wellness publications, we do not feel the need to gender-market the practice of mindfulness, nor do we claim that the answers to being wiser, happier or more balanced lie here. Neither me nor the contributors can tell you what you’ll find should you embark on your journey to be Aware, because that journey is, well, yours! The decision to take the first step and each other step after that are yours, and we won’t be prescribing you ’10 steps to…’ anything, as we find the off the beaten path journey to make for the best stories.

Instead, I hope the contents in each issue give you reason to pause and think, that they instil in you the desire to be more open to the world you live in and create a positive impact when you act. I started this project because in the last couple of years, working in London, I’ve learnt so many lessons from the lives of ‘ordinary’ people. It filled me with wonder and made me I want to create a record of stories from a generation that is self-experimenting and has plenty to say. I’m interested in looking closely at life, not just through my eyes, but yours too.
There are many ways in which I hope this magazine presents a parallel to life: I hope you meet strangers with whom you quickly identify, that you have chance encounters with ideas that are surprisingly close to your heart, that you find yourself questioning what goes on around you and your thoughts on it.

Over here, we believe in the value of print; in slowing down as you touch and smell the paper, as you turn each page and absorb its contents. Each element of this magazine has been carefully selected, and, call me a romantic, I hope the effort and pride of each person involved can be felt by you as you hold it.

This is our first issue and it is an attempt to show the spirit and style of what we hope will become a much thicker, bi-annual publication. This issue has Time as its theme, and its articles reference how we perceive it, rationalise it, loose ourselves in its rhythm and learn to be patient about it.

Tyson writes about how he let go of a busy life to create space for the things he loves and gives the advice he’d share with a friend in simplifying. He poses some challenging questions that will have you take a moment in this wonderful introduction to intentional living.

Edoardo, who’s artwork graces our cover, discusses how he attempts to create positive emotions in the viewers of his work to make them feel lighter for a moment.

In Modern Life Kairos, Flo explores how we may be failing to fully enjoy our quality time when measuring it chronologically.

In this issue, we have two people sharing their journeys into mindfulness. Zion discusses in an interview how his childhood and subsequent quest to find himself led to an interest in meditation and a life guided by values. Jenny tells her powerful story of how she had to create self-loving habits to gain the strength to break away from an abusive relationship and see herself as ‘whole’.

Finally, João Couto takes a look at how good architecture has the power to make us loose track of time.


Would you like to read the whole issue? You can order it free (pay only for shipping) or request a PDF version by email (drop me a line at hello@be-for-change.com)

I hope you enjoy your moments reading OneAware - and if you do, it would mean a lot to me if you shared it with friends and gave us your support in going forward! Ana

 

 
Summer in London - photos by Sarah Barrington
 

We recently got together with photographer Sarah Barrington to create new photos of our bags that better capture our brand. The whole process couldn't have been smoother and the photos are just stunning! You can now see them throughout the website. A big shoutout to this lady for her photo skills - find her here

A big Thank You also to model and film maker Catarina Rodrigues for taking part in this shoot and her support of the project

 
Our magazine name has changed (and we explain why)

Previously named Honestly, our magazine name has been changed to One Aware.

This is not a change we had planned on doing, in fact we were super happy with our previous name, but unfortunately some peeps over the pond with a Honestly website decided to rain on our parade. And by that I mean: they have a website where they rant about their work lives, are supported by a large religious group, and their lawyers were only too happy to file for trademark (after we made our name public) and send us a less than nice email threatening to sue us. Honestly?! Here's my rant on this matter: either I've seriously misunderstood the Bible or these people need to reevaluate their priorities. I can think of a thousand better ways of putting their money to good use to make the world a better place, none of them involving threats to small businesses where people work for a dream (seriously, we haven't moved a cent to our personal accounts yet).

Being as small a project as we are, it has taken 6 months of serious saving up to bring this magazine to life and we cannot afford to go to court. So a new name it is!

After 2 weeks of brainstorming, lots of internet browsing (to make sure that there aren't businesses with the same name that fall under the same trademark category, just in case anyone else wants to pull the same stunt) and 1 more week of branding work later, we have our new logo!

We put some extra effort to communicate what this magazine is about into our branding, given our second chance at it. The name One Aware plays on what the journey into mindfulness is: from Unaware to being an Aware Individual. As the journey that it is, this one line drawing twists and turns but takes us where we need to go; it is imperfect, but that's just part of its beauty. We might still make changes in the future, but are pretty happy about this logo for now! Can't wait to reveal our first ever cover design:D

We are still on track to print in June, so stay updated by following us on Instagram and Facebook! Everything is coming together and evolving at the moment, changing and growing, and we hope you'll be along for the journey!

Zero Waste Living, by Kate Arnell
 
Bag For Change and with zero waste shopping

A zero waste lifestyle. What does that mean, exactly? It’s a tricky one to explain as the name itself can be quite misleading. I still produce waste. I still buy (some) items in packaging.

Essentially, Zero Waste is the goal - the elusive carrot that dangles just out of reach. It means I take a considered approach to my life. I live in alignment with my values and at the same time, I have dramatically reduced the amount of waste I send to landfill.

Just over three years ago, we (my husband and I) were throwing out two large plastic black bin liners filled with single use disposable packaging. Everything from plastic trays, plastic wrap, plastic bags, plastic bottles, plastic tubs, plastic toothbrushes, plastic tampon applicators etc. And whilst we thought we were doing all that we could when it came to recycling, we hadn’t even considered that stopping these itemsfrom coming into our home in the first place would be a better approach.

Ironically, by choosing organic produce (which I passionately believe in) I was actually producing MORE plastic waste!! For reasons still unknown to me, in most supermarkets, organic produce is more commonly wrapped in plastic.

I still produce waste, despite calling myself a “zero waster”. But not all waste is created equal. The amount we throw out is about about 1/10th of what it was before adopting this lifestyle and the type of waste I’m throwing out has also changed. It’s almost all biodegradable - mostly food scraps that I can’t put in my worm bin.

We actually recycle less these days. Which perhaps goes against what most people are told. “Recycle More!” is the usual request from companies, councils and is even something people brag about. But by simplifying the amount of products/food/clothing etc that we need and purchasing almost everything without packaging, we actually have less to recycle (as well as less to throw out!).

Instead of offering you the usual advice about reducing waste and living more sustainably -  of which there are plenty of tips and tricks out there, including on my YouTube channel and blog, I thought I’d share with you some of the lesser known quirks that can come with a Zero Waste Lifestyle.

 

It can be overwhelming at first

Especially if you try to maintain your current lifestyle. I remember going into a supermarket and asking the butcher’s counter if they could put some chicken straight into my container without plastic. He mumbled something about “health and safety/company policy” and I walked away (without any chicken!) realising I had to make some lifestyle changes. Shopping at supermarkets wasn’t going to work if I wanted to quit plastic packaging. As a result, I now support local, organic shops that sell produce such as meat, cheese, beer, wine, oil and dry goods and they are cool with my bringing my own packaging.

 

Time

Today, I think nothing of heading out the door to do a weekly grocery shop, which takes less than half an hour, bringing with me some reusable cloth bags, some tins and an empty egg carton. But when I started out, boy did this new lifestyle take some serious time. Time researching where I could go grocery shopping. Time researching ingredients in beauty products. Time trying to make things from scratch. Time working out which container is best to hold a whole chicken. Time learning, reading, watching everything and anything I could find about how people approached this lifestyle. Part of it was out of genuine curiosity and enthusiasm but the rest was a simple necessity in order for me to move forward with this way of living. Once I’d put in the time initially though, I have found I actually have more time on my hands and dare I say it, I actually ENJOY doing the grocery shopping!

 

Sense of smell

This is both a good thing and a bad thing. I used to be the sort of person who didn’t get car sick. In fact, I was someone who could happily read in a car! But, quite unexpectedly, as a result of reducing my exposure to toxic synthetic chemicals and hormone disruptors (found in plastic packaging, perfumes, chemical laden cleaning products and almost all beauty products etc) my sense of smell has dramatically improved and the smell of the inside of a car makes me nauseous. Also, the amount of hugs I give people wearing perfume has gone down. I joke that I’m bringing back the “high five” as a way of avoiding people’s perfumes clinging to my clothes and hair after a hug. It gives me a headache and makes my throat feel scratchy. On the plus side, I’ve saved money by not buying perfume!

 

Plastic is everywhere!

And once I was aware of it, I couldn’t “un-unsee” it. Everyday items such as tea bags, tin cans, coffee cups, beer caps and tampons all come with plastic. A walk down my street in central London is accompanied by plastic water bottles rattling along the curbside, plastic bags dancing in the tree like a pair of witch’s knickers, and carefully placed coffee cups stacked on someone’s wall.

I’m actually on a flight whilst typing these words. It’s a short flight, no more than an 1hr 40min but the amount of single use disposable plastic being handed out left, right and centre is overwhelming. Rest assured, I am fully aware of my carbon impact when flying overseas. But add to that the amount of oil, water, carbon and waste in the form of single-use plastic freebies, consumables and disposables….AM I THE ONLY ONE SEEING THIS?

A trolley heaving with a leaning tower of throw-away plastic cups, plastic water bottles, plastic lined coffee cups with plastic lids, plastic stirrers, plastic wrapped sandwiches, plastic covered chocolate bars and snacks rolls past me and moments later is followed by two large plastic bags ready to collect all the items that were so carefully stacked on the cart only minutes ago. The time taken from purchase to disposal? Less than three minutes. I counted.

So yeah, seeing plastic everywhere can be frustrating. I would love to stand up and say “Hey! Guys! Do you realise how much trash we’ve just sent to landfill? I think we’ve just broken a record here!”

Instead, I quietly sip water from my reusable stainless steel bottle. I have a reusable coffee cup in my bag if I really need a hot drink. I do however notice that the inflight magazine has a lot of eco-focussed stories inside and I even see an article on zero waste! As a result, I take a photograph of the email address for the airline’s CEO, who features in the intro to the magazine and I vow to write her an email highlighting the amount of plastic trash they have created.

 

Negativity

There will always be a handful of people who question what I or any zero waster is doing. Will it really make a difference? Some people love to point out that even if we buy the product without packaging, it will have arrived in store with packaging. I hate to say this, but the vegan community has been especially aggressive, because I eat organic, locally produced, seasonal meat. My zero waste efforts are apparently pointless (I have written about this in the My Food-losophy tab on my blog). The thing is, I was vegetarian for 13 years and I never once felt as empowered about having a positive impact on the environment as I do living a zero waste lifestyle. I used to take any negativity personally, and spent hours working out the perfect response. Now, I don’t bother. Either you get it or you don’t. All I know is, I’m exceptionally fulfilledliving this way… even if I do have to deal with a little added negativity.

 

Learning to bite my tongue

As my priorities have changed (wellness, reducing waste, living more consciously being closer to the top!), I find conversations with family members and friends to be a little tricky to navigate sometimes. Finding the balance of being interested in your girlfriend’s new top or shoes, whilst your internal monologue goes something like: “your top is made from polyester, a plastic, which not only won’t biodegrade but has also forced the underpaid maker of that garment and material to be exposed to harmful, toxic chemicals which will not only be detrimental to their health but also pollute their local waterways and environment”. I’m sure my eyebrows do a little dance without me realising whilst internalising my thoughts.

But instead of having an outburst, I try my best to ask a few leading questions, such as: “oh, what’s it made from?” to see if a conversation around it could be started. By wearing sustainable and organic brands or second hand items myself, it’s often easier to raise awareness when someone says “I love your top, where’s it from?”. This is one of the trickiest things for me and I’m sure my mother often regrets calling me once I start ranting!

 

Perfectionism

When starting out on a zero waste journey, it can be all too easy to slip onto a path of perfectionism, which leads to serious frustration, and that can lead to the dark side….which we all know is best avoided! Focussing only on the things I haven’t achieved instead of the things I have is a downward slope. Let’s say I’ve replaced 4 out of 5 products with unpackaged versions, I find it too easy to get wound up by the one remaining packaged item. I’m not perfect! No one is! Realising that is the first challenge.

Accepting what works for one person, will not work for another was the best way for me to approach this. City dwellers may finds some things easier. Country folk will certainly excel at others. Those with kids may have different priorities to those without. It’s a journey but one worth taking, because when I do find the solution, I’m over the moon!

Social media can be a great way of inspiring change and finding new ways of doing things, but simultaneously, it can create a false sense of perfection. To live a zero waste lifestyle, you don’t have to live a certain way. Just live your way and adopt it to suit your lifestyle. It shouldn’t be about compromise, it should be about finding a better way of doing things and freeing up time to enjoy life!


Unpackaged things can actually cost more

Not always, but often. Whilst we know that packaging is often an extra cost for a product, I find that most packaged foods are highly processed and full of cheap ingredients. Compare that to buying real food, of course it’s going to be more expensive! It’s REAL FOOD! But here’s how I work it. Buying organic, nutritious food that is seasonal and local (AND UNPACKAGED!) is my priority. If it costs more, I’m ok with that. I think food should bare the true cost and I believe that it is money well spent. We’ve certainly noticed the health benefits!

But, overall, we’re probably spending less. I’ve quit buying disposable items (I mean, you’re literally throwing your money away!) such as kitchen roll, tin foil, cling film, paper napkins, disposable razors and multiple chemical laden cleaning products. I no longer go clothes shopping as a hobby on the weekends. By choosing second hand items over new, I spend less on the items we need. These savings mean I am more than happy to spend a little more on groceries. After all, the average household used to spend around half of their disposable income on grocery shopping. Today, it’s around 10%. I can’t help but wonder if we as a society have our priorities a bit jumbled up.

 

Made me a bit of a tricky customer

Most people know me as an optimistic, go-with-the-flow kind of person. And I’d say that’s mostly true…I also hate any kind of confrontation. But I’ve certainly become more of a question asker in recent years, and perhaps a bit of a trickier customer. As a recent example, during our trip to Milan we decided to stop for lunch. BUT all eateries except one were closing at 3pm. It was 2.57 pm. So we had to eat at the only option available to us, and guess what, it was the one that served everything with disposable plastic cutlery, plates, straws… the lot! Old me would have just said, fine, whatever. BUT, I did my best not to shy away from the situation and asked if the guy serving us could get any real plates and forks. In simple english (as I sadly don’t know amy Italian!), I explained “I hate plastic”. He got it. And offered to run over to the other closing restaurants to pick up some reusable plates and forks for us. I hate having to be “high-maintenance” or make extra requests, but 9 times out of 10, it leads to a positive conversation with comments like “I like the way you shop” or “ it’s inspiring to see how you do things”.

 

Receiving unexpected gifts can be #awks

When I first decided to adopt a zero waste lifestyle, I sent an email to all of my friends and family in the lead up to my birthday requesting that I would prefer not to receive any unrequested gifts or cards. Video messages, e-cards would be more than welcome. But we still get sent things. Let’s just say our local charity shop gets a some decent donations whenever this happens.

Also, as a blogger, I get sent things to try and even if I request no plastic packaging, it can sometimes turn up with some. When this happens, I do my best to send it back with a note to the company suggesting that they could improve their packaging choice.

 

Question myself? Who, Me?

My zero waste lifestyle now seems completely normal to me. Which is great in that it hasn’t become a chore or an inconvenience. It’s not until someone visits and points out the way I make a cup of tea is “mind-blowing” (actual words that came from a fellow YouTuber when we filmed a video at my house), or that they wouldn’t know where to start after looking inside my kitchen cupboards or fridge (a genuine comment from a friend who recently stayed the night on our sofa) that I realise I’ve come a long way. I sometimes feel like a fake calling myself a zero waster and in low moments I question whether I am actually living any differently. Usually my husband is pretty good at reminding me of all the amazing changes we’ve made, and that it’s about sharing the struggles as much as the successes.

Like anything in life, it’s good to voice our frustrations. Not only is it a therapy of sorts, it also highlights things that are desperately in need of change. Without highlighting that we can’t buy anything without packaging in supermarkets, they would never know that customers want a choice! And despite my list of complaints above, they are minimal when compared to the benefits a zero waste lifestyle has brought me. I eat well, have enjoyed thinking creatively and outside the box. I’ve learned new skills, gained confidence and feel good about living in alignment with my values.

I’ve enjoyed using my sense of humour to navigate the world of zero waste and I’ve noticed friends using reusable coffee cups, asking questions and feeling inspired. The zero waste lifestyle has a lot to offer… as long as you’re prepared. Speaking of which, I never leave the house without my reusable cotton bag!


You can find Kate at ECO BOOST, her awesome corner of the web where she shares a collection of Organic/Biodynamic, Zero Waste, Eco, Sustainable discoveries in an approachable and fun way. If you're anything like me, you'll want to grab a drink as you click on that link, because you'll be spending some time there :P

 
One Aware Mag FAQ

What kind of publication is One Aware magazine?

A lifestyle publication. It is based on the predicament that The Things That Matter Take Time to Create, and as such it explores Art, Design, Businesses and Relationships which have been created and nurtured into existence with that belief. It is aimed at the Millennial and Z generations.

 

Why is One Aware a print publication?

We want to invite people to step away from their frenetic lives and slow down, and most of the time that includes stepping away from screens. A printed magazine, as an object, nudges the user into a different interaction: there is romance in slowly opening it for the first time, feeling the grain of the paper and noticing the soft curves created by the binding. Images on print ask to be contemplated and make one dream while softly gazing elsewhere; text is available at a glance in its entirety, communicating it is important enough to take up that space, letting the reader go back and forth at will until an idea has been fully weighed and understood. Maybe these are romantic ideas, and we're fine with that.

 

How is One Aware being funded?

At the moment, One Aware is a self-funded magazine. If that changes, this information will be updated.

 

Are submissions open to everyone?

Submissions are open internationally, however this is a magazine made by Millennials for Millennials and Gen Z, and as such submissions by these generations will be prioritized. The only other judging criteria which applies is the merit of the work submitted, which is why we do not ask for any background information to be submitted.

 

This post will continue to be updated as needed.

Have you got a question? Get in touch

 

Ana Carneiro
On starting a magazine
 
 

How does one go about starting a magazine?

This is a question I've pondered often in the past few months. I think one writes a plan and a pitch, gathers a few initial sponsors, puts together a team, searches for content, then one convinces advertisers to associate themselves with such content as means of paying for it, one designs and edits until there is some rhythm to the rhyme, and finally one puts it out for sale, hoping it will gather enough attention to reassure advertisers their products are being successfully marketed (so the whole cycle can repeat itself until there are enough companies paying to advert and there is profit).

That's how I imagine it to go.

But I don't really know, because that's not how I'm doing it.

To begin with, I'm not really (or at all) interested in starting a publication that is half-filled with advertisement, especially the kind that is of no value to the readers.

Secondly, maybe because I'm a designer, I feel strongly about making this magazine a useful product, a meaningful collection of selected work which has a reason to exist (other than mindless entertainment).

And what would that reason be?

To contemplate and celebrate Life, as it is, and as we want it to be.

I'm sure that Life as we want it to be varies wildly in the details for most of us (and those differences should be celebrated too) but above all, I want to celebrate the words, artwork and lifestyles which reveal the values of a generation. Values such as Freedom, Equality, Individuality, and Sustainability.

I don't believe we need to make sacrifices to align our actions and lives with our values, for any changes we decide to make ourselves aren't really seen that way. I do believe that the process of uncovering our values and creating this change will require consideration, intentionality, and, above all, the strength to act according to what we feel passionate about. A strength which surely comes easier when the battles are shared, and so I hope you'll join me in them, and effectively help create change as we go along living.

So let's all quit our search for perfection and seek to do our best, whatever that may be at any given point. Let's talk about values, honestly and openly, and discuss how to incorporate them in our lives and take a stand. Let's accept, once and for all, that living mindfully and intentionally takes effort and that bad days won't magically disappear. And finally, let's celebrate and support the effort and thought that so many people within our generation are putting into their work and creative pursuits. And just so the world knows the importance of this imperfect path we're on, let's take the time to curate some of its moments and put them in print.

That's how I'm starting a magazine. By contemplating and celebrating Life. Mine, Yours, and of those who care to join us.

 

(PS: Yes, I've already been told that depending on other people to make a business work is bad advice. I'd still rather depend on other people instead of corporate money. Thank you very much.)

(PPS: On that note, it would be wonderful if you could send this to some of your friends and loved ones so this message gathers some momentum, maybe even make a tiny wave for us to surf? Yep, that would be nice.)

 
 
Together

 

Back in November BE FOR CHANGE hosted a small event. I have since tried to write about it, and failed miserably! Somehow my narration of the night was completely missing the spot. It wasn't until I revisited the photos this week, after the most recent world events (in particular the Women's Rights March and the No Ban, No Wall protests), that the importance of this Friends*Family gathering hit me right in the face: that all these people who have crossed my path at different stages, coming from all corners of the globe, were on that night united to support a cause. BE FOR CHANGE simply wouldn't be the same without their input, their opinions, their diverse points of views.

Surrounded by this loving support group, I felt hopeful and powerful and ready to move forward - not in the way people say when they suggest you 'move on', but forward as in that together it's possible to create real change.

On that night I disclosed to some of these people the next project BFC is embarking on: Honestly Magazine. Honestly Magazine aims to be a safe space where the voices of Millenials and Generation Z can be heard, a platform for original creative work which explores what it means to live intentionally and mindfully in our age. It will be about providing inspiration and exploring what makes life beautiful even when complicated and challenging.

This idea was dear to me to begin with, and it feels increasingly relevant with each passing day. We will be launching a free first edition in June. We are now a small group of people working on making this vision real - if you'd like to support this project you can read more here and drop us a line! Another great way of supporting our work is to share it through social media so it reaches more people who might be interested!

Do leave us your opinions, we really look forward to reading them :)

Photography by Aleksandr Lugin

Wood Veneer Tags
 
BFCtag1

We have new bag tags!

Now shipping with every order, our tags are 100% natural.

Starting with beautiful veneer scraps donated by a woodworking workshop, which we cut, stamped and hole-punched by hand and in-house (we do love our share of the action!). On the reverse you'll find tidbits of information printed on recycled paper. It's all bound together with jute string. That's it! No glue or any other unnecessary stuff. And we've been taking home any tags we mess up to use as book markers, 'cause they're too pretty to be trashed :D

Have you made a recent purchase and received one? Share your photos/thoughts using #BFCwoodtag

 
Why we up-cycle
 
Up-cycling - the creation of value in a product or material without breaking it down

After years in the shadows of recycling, we say it's high time that up-cycling got it's share of the limelight! It has gotten a bad rep after years of association with shabby DIY tutorials but, really, up-cycling can be great! 

To start with, it is less energy and resource intensive than recycling - it is actually closer to Reuse than Recycle if you think back to the 3Rs policy. That has been part of the reason why many individuals and companies have stayed away from it: we live in a culture that values what's new above almost all else. But what is new and what is old? For example, is the fabric used in last season's fashion collection old, despite having been produced less than 2 years ago and still having 30 or more years of optimal performance when stored under the right conditions? When putting such perceptions and facts side by side, I often find myself amazed at how the last decades of fast-consumerism made us loose perspective.

Secondly, products with heritage have been gaining traction. We've seen a number of brands show us how their products go through the hands of skilled craftsman and romanticise the notions of savoir faire and slowing down for the things that matter. We fully support this direction, but as you may have noticed, more often than not, products with a story are overpriced and not necessarily sustainable. We want to create products which have heritage and sustainability not only at the core of their manufacture, but also their material sourcing. By using materials which were going to be thrown away, the story of our products starts even before their production.

By sourcing materials from partnering companies, we get only the small amount they no longer have use for. This both reflects itself in high-quality materials at a low price and in a very limited amount of each piece. We actually couldn't make more of a product if we wanted to!, just more of the same model in other materials.

 
Manufacturing Bag for Change
 
cutting fabric

Where? In the North of Portugal, at a small and ethical company called Dapit 

Why? The region is traditionally linked to the textile industry and this company employs both experienced and young people to whom they teach the trade. Their operations are run in a sustainable way, with most of their textile waste being recycled.

My previous experience in the textile area in Portugal was what triggered the idea of upcycling fabric (as opposed to sourcing a sustainably made, yet more expensive, material). Striking the deal for being allowed use of the fabric was only made possible by working in collaboration with someone whom companies already knew and trusted - Dapit. Upon the material being secured we could have chosen to walk away with it. The decision of not manufacturing the bags in-house hinged on the recognition of their expertise. Surely I could buy a professional sewing machine and sew myself, but that would impact the quality of the final product and would take longer than having skilled hands do what they know best. I'm sure that trusting Dapit with our bags resulted in a better product finished in less time, and therefore also less expensive.

Portugal is a country in which we are proud to manufacture (and I'm not just saying that because I'm Portuguese). In Portugal, we have found people passionate about what they do, happy to establish a close relationship with their clients and who really go the extra mile to deliver something special. The country is also heavily invested in relying solely in renewable energy, with more than 50% to be produced from renewable sources by 2020 - a target which seems increasingly plausible after Portugal run on wind, solar and hydro power for 4 days straight in May (The Guardian). We believe our decision of partnering with a Portuguese company to not only make financial sense but also that it is the best way of rewarding people's personal investment in the quality of their work and the government's investment in a sustainable future.