One Aware mag - a journey update

Hi there!

It's been eight months since I wrote about starting a magazine - an incredible eight months of fun, struggle, and, above all, connection - and so I thought it was time to write again. As I sit to blog today, Be For Change has launched an introductory issue in Summer (grab a free copy here) and our Issue 001 is going out in a couple of days (you can pre-order your copy now)!

As many a good journey, this one did not go as expected. I had plenty of ideas to start with, and I thought I had a clear vision of where I was going. But it didn't take long before I was scrambling for answers to questions I had forgotten to consider. Right at that time, my idea of what would become One Aware magazine started being shaped by the input of others - and I am a bit embarrassed to admit that I struggled with that. I hadn't expected to make it all happen by myself, but I am usually a bit of a lone wolf when it comes to my work. More than that, if eight months ago you had told me how comfortable I would be today relying on others for help, I would have raised an eyebrow (maybe even two). But here I am.

Nowadays I am incredibly happy about the small family that has gathered around One Aware. These are the people who act as a sounding board for ideas in their lunch breaks, call me when I send a sad text about something that went wrong, spell check the articles when they get home after work. Not a single person who helped bring this magazine to life works in publication, or for Be For Change; nope, everyone is elsewhere employed and worked on One Aware in their spare time. They deserve a big round of applause! (oh wait, this ain't a speech... Can you give them some love in the comments?).

These are not the only relationships which have resulted in the amazing feeling of connection I mentioned earlier. It might seem weird, but I feel like I am now connected with everyone who has put work forward to this publication. I get to read each story and see all artwork submissions as they come through our inbox. Most of the time, I open the company's email only to find there is nothing new, but in some awesome days there is an email or two titled 'Submission' - and I practically jump, and get wide grin in my face. It is honestly a privilege to see what our audience submits, even if not all work makes it to print. You are such a diverse bunch, pursuing so many different things in life! I do hope that the magazine does you justice, and I hope that you feel as inspired reading it as I feel when I first open those emails. By the way, I love replying to your emails, asking further questions about what you do and getting more details to edit into your texts. It is my absolute favourite thing when our contributors react to finding out that their work is going into One Aware! (Maybe for the next issue I'll ask to share a few of those emails, because you guys/girls have had some pretty awesome things to say!) (This is yet another reason why we'll keep working with artists and writers who are still establishing their names :)


As I wrote before, there have been plenty of struggles too. And the worst part is that it's usually me who inadvertently created whatever difficult situations. From failing to communicate what I needed and getting frustrated when people delivered the 'wrong' things, to failing in time management and getting stressed as deadlines fail again and again.

There's truly less than a handful of people bringing One Aware to life, and most of the time it's really just two people: Sam (the graphic designer who does more than fits his job description) and me. We ideate, execute and push each other through all the big tasks and menial ones too. With an increasing amount of work for each issue, it feels increasingly hard not being able to pay my One Aware fam for all that they contribute. It is our hope that we've proved the value of this independent publication with this issue, that sales will follow and we'll be able to secure a few sponsors for the Spring issue. I would be living in a dream if by then the magazine was financially viable, with enough money to pay contributors and for a small space where we can all work together without being in the way of our flatmates.

Other challenges anyone in our generation might face, namely the struggle to print sustainably and at a decent price. It is honestly ridiculous that sustainable printing and paper aren't the norm yet - but once again, we have the power to cast a vote with our money. And so we did, even though it means spending more money and the magazine being more expensive (fact: we'll need to sell a lot just to break even, so if you can contribute and purchase with purpose, that would be hugely appreciated!) A couple of years back I would have turned in a different direction; but not now. I am learning with my mistakes and doing my best to get One Aware off the ground, because I really believe in the importance of putting in print the thoughts and experiences of our generation.

It is true that for the most part Millennials are a digital generation, but we also value print. We treat our books and magazines with respect, and proudly scatter them around the house. In a world gone largely digital, we still choose to pay more for words and images on paper. We trust in pages we can hold and smell to keep the messages that matter to us, close to us. With print we can borrow and lend and pass onto other people - with a nice handwritten message on the inside cover.


The Landscape as Experienced by Emily Tapp

Emily is a Cornwall based artist and student. We fell in love with her beautifully curated corners of the web (website and Instagram), and have since come to consider her to be an emerging voice in the British art scene and particularly in the creation of sustainable art. It doesn't hurt that her photography is beautiful and her vegan food is drool-worthy...

In this guest post she shares her love for landscapes and the sustainable processes through which she honours Nature. I hope you enjoy getting to know her process and artwork as much as we did!

My work is a delayed response to the landscapes I walk through and find myself within, particularly the landscapes of the Cornish coast. My pieces are reliant on a ‘field-work’ practice, a practical and hands-on approach to making… I work in alliance with nature to fully embrace my subject of landscape, generating conceptual suggestions beyond the surface of the works which are indeterminate of their geographic location but nonetheless an insistent sort of fact.

My work facilitates my need to document the natural landscapes that surround me. I think it’s an important thing I feel I need to do because it allows me to play. We don’t ‘play’ much, as adults. We may go to a beach, admire the views, go swimming, whatever… But there’s something so joyous about the missions I set myself on my field work trips. The rubbings from the rock faces allow me to get to know the surfaces of the beach in a more tangible way – a surface I probably wouldn’t think to touch or look at in more detail if I wasn’t exploring it in my work. I ponder upon rocks. Which rocks to slip into my pockets and take back to the studio, which to leave behind?


Through taking materials out of the landscape and using these raw ingredients to make artwork with, the entire process allows a deep reflection on the spirit and the sense of a place. For example, when grinding and sieving the rocks in the studio for making rock powder pigments with, the lengthy and slightly monotonous but nonetheless magical process lends time for me to feel the difference between the rocks. The ochre rocks that crush and grind with such ease… The slate blue rocks that take almost twice as long to process due to their more rigid structures…

I started making my own paints and natural dyes to use in my work around this time last year, when I started researching how toxic man-made paints and pigments can be for the environment. It didn’t make sense for me to be making work about landscape but then damaging it in some way, in turn. I take materials from landscapes and give them back in the form of a piece of art. I grind rocks down into powdered paint pigments, make natural dyes from greenery and plants found in my field-work sites and take direct traces of the surfaces of rocks and trees through the technique of frottage. These materials define the areas I’m working with and tell a deep and conceptual story about the coastline I live and work on.

I suppose natural landscapes have always been the thing that drives my art practice and inspires me – but I wasn’t satisfied being a traditional landscape painter. I didn’t want to paint massive realistic vistas. Instead I wanted to use art to focus in on the finer details of a place, to look at the spatial relationships a place may bring about when we start to move within it. In my work I’m looking at the intangible spaces between things, trying to understand the line of the horizon – a completely conceptual ‘place’ or territory... I’m looking at negative space as a visual way to explain how small we can feel when we inhabit such places, such vast and immeasurable landscapes, particularly when on the coastline when all you can see for miles is the sea.

OneAware - the first Editor's Letter
Flower II, artwork by Edo Modeney Studio

Flower II, artwork by Edo Modeney Studio

A few of you have asked for more detail on what is OneAware and what are we trying to do with it. Those are questions I tried to address in the first Editor's Letter in the introductory issue of OneAware - so I thought it would be good to make the whole text public!

OneAware is a new lifestyle publication with a focus on mindfulness and sustainable living. It aims to bring awareness to the struggles of millennials, both personal and generational. It creates a hopeful atmosphere by sharing real life examples of how others in our generation have dealt with them. It does not aim to be like other wellness publications, we do not feel the need to gender-market the practice of mindfulness, nor do we claim that the answers to being wiser, happier or more balanced lie here. Neither me nor the contributors can tell you what you’ll find should you embark on your journey to be Aware, because that journey is, well, yours! The decision to take the first step and each other step after that are yours, and we won’t be prescribing you ’10 steps to…’ anything, as we find the off the beaten path journey to make for the best stories.

Instead, I hope the contents in each issue give you reason to pause and think, that they instil in you the desire to be more open to the world you live in and create a positive impact when you act. I started this project because in the last couple of years, working in London, I’ve learnt so many lessons from the lives of ‘ordinary’ people. It filled me with wonder and made me I want to create a record of stories from a generation that is self-experimenting and has plenty to say. I’m interested in looking closely at life, not just through my eyes, but yours too.
There are many ways in which I hope this magazine presents a parallel to life: I hope you meet strangers with whom you quickly identify, that you have chance encounters with ideas that are surprisingly close to your heart, that you find yourself questioning what goes on around you and your thoughts on it.

Over here, we believe in the value of print; in slowing down as you touch and smell the paper, as you turn each page and absorb its contents. Each element of this magazine has been carefully selected, and, call me a romantic, I hope the effort and pride of each person involved can be felt by you as you hold it.

This is our first issue and it is an attempt to show the spirit and style of what we hope will become a much thicker, bi-annual publication. This issue has Time as its theme, and its articles reference how we perceive it, rationalise it, loose ourselves in its rhythm and learn to be patient about it.

Tyson writes about how he let go of a busy life to create space for the things he loves and gives the advice he’d share with a friend in simplifying. He poses some challenging questions that will have you take a moment in this wonderful introduction to intentional living.

Edoardo, who’s artwork graces our cover, discusses how he attempts to create positive emotions in the viewers of his work to make them feel lighter for a moment.

In Modern Life Kairos, Flo explores how we may be failing to fully enjoy our quality time when measuring it chronologically.

In this issue, we have two people sharing their journeys into mindfulness. Zion discusses in an interview how his childhood and subsequent quest to find himself led to an interest in meditation and a life guided by values. Jenny tells her powerful story of how she had to create self-loving habits to gain the strength to break away from an abusive relationship and see herself as ‘whole’.

Finally, João Couto takes a look at how good architecture has the power to make us loose track of time.

Would you like to read the whole issue? You can order it free (pay only for shipping) or request a PDF version by email (drop me a line at

I hope you enjoy your moments reading OneAware - and if you do, it would mean a lot to me if you shared it with friends and gave us your support in going forward! Ana


Summer in London - photos by Sarah Barrington

We recently got together with photographer Sarah Barrington to create new photos of our bags that better capture our brand. The whole process couldn't have been smoother and the photos are just stunning! You can now see them throughout the website. A big shoutout to this lady for her photo skills - find her here

A big Thank You also to model and film maker Catarina Rodrigues for taking part in this shoot and her support of the project

Our magazine name has changed (and we explain why)

Previously named Honestly, our magazine name has been changed to One Aware.

This is not a change we had planned on doing, in fact we were super happy with our previous name, but unfortunately some peeps over the pond with a Honestly website decided to rain on our parade. And by that I mean: they have a website where they rant about their work lives, are supported by a large religious group, and their lawyers were only too happy to file for trademark (after we made our name public) and send us a less than nice email threatening to sue us. Honestly?! Here's my rant on this matter: either I've seriously misunderstood the Bible or these people need to reevaluate their priorities. I can think of a thousand better ways of putting their money to good use to make the world a better place, none of them involving threats to small businesses where people work for a dream (seriously, we haven't moved a cent to our personal accounts yet).

Being as small a project as we are, it has taken 6 months of serious saving up to bring this magazine to life and we cannot afford to go to court. So a new name it is!

After 2 weeks of brainstorming, lots of internet browsing (to make sure that there aren't businesses with the same name that fall under the same trademark category, just in case anyone else wants to pull the same stunt) and 1 more week of branding work later, we have our new logo!

We put some extra effort to communicate what this magazine is about into our branding, given our second chance at it. The name One Aware plays on what the journey into mindfulness is: from Unaware to being an Aware Individual. As the journey that it is, this one line drawing twists and turns but takes us where we need to go; it is imperfect, but that's just part of its beauty. We might still make changes in the future, but are pretty happy about this logo for now! Can't wait to reveal our first ever cover design:D

We are still on track to print in June, so stay updated by following us on Instagram and Facebook! Everything is coming together and evolving at the moment, changing and growing, and we hope you'll be along for the journey!

Zero Waste Living, by Kate Arnell
Bag For Change and with zero waste shopping

A zero waste lifestyle. What does that mean, exactly? It’s a tricky one to explain as the name itself can be quite misleading. I still produce waste. I still buy (some) items in packaging.

Essentially, Zero Waste is the goal - the elusive carrot that dangles just out of reach. It means I take a considered approach to my life. I live in alignment with my values and at the same time, I have dramatically reduced the amount of waste I send to landfill.

Just over three years ago, we (my husband and I) were throwing out two large plastic black bin liners filled with single use disposable packaging. Everything from plastic trays, plastic wrap, plastic bags, plastic bottles, plastic tubs, plastic toothbrushes, plastic tampon applicators etc. And whilst we thought we were doing all that we could when it came to recycling, we hadn’t even considered that stopping these itemsfrom coming into our home in the first place would be a better approach.

Ironically, by choosing organic produce (which I passionately believe in) I was actually producing MORE plastic waste!! For reasons still unknown to me, in most supermarkets, organic produce is more commonly wrapped in plastic.

I still produce waste, despite calling myself a “zero waster”. But not all waste is created equal. The amount we throw out is about about 1/10th of what it was before adopting this lifestyle and the type of waste I’m throwing out has also changed. It’s almost all biodegradable - mostly food scraps that I can’t put in my worm bin.

We actually recycle less these days. Which perhaps goes against what most people are told. “Recycle More!” is the usual request from companies, councils and is even something people brag about. But by simplifying the amount of products/food/clothing etc that we need and purchasing almost everything without packaging, we actually have less to recycle (as well as less to throw out!).

Instead of offering you the usual advice about reducing waste and living more sustainably -  of which there are plenty of tips and tricks out there, including on my YouTube channel and blog, I thought I’d share with you some of the lesser known quirks that can come with a Zero Waste Lifestyle.


It can be overwhelming at first

Especially if you try to maintain your current lifestyle. I remember going into a supermarket and asking the butcher’s counter if they could put some chicken straight into my container without plastic. He mumbled something about “health and safety/company policy” and I walked away (without any chicken!) realising I had to make some lifestyle changes. Shopping at supermarkets wasn’t going to work if I wanted to quit plastic packaging. As a result, I now support local, organic shops that sell produce such as meat, cheese, beer, wine, oil and dry goods and they are cool with my bringing my own packaging.



Today, I think nothing of heading out the door to do a weekly grocery shop, which takes less than half an hour, bringing with me some reusable cloth bags, some tins and an empty egg carton. But when I started out, boy did this new lifestyle take some serious time. Time researching where I could go grocery shopping. Time researching ingredients in beauty products. Time trying to make things from scratch. Time working out which container is best to hold a whole chicken. Time learning, reading, watching everything and anything I could find about how people approached this lifestyle. Part of it was out of genuine curiosity and enthusiasm but the rest was a simple necessity in order for me to move forward with this way of living. Once I’d put in the time initially though, I have found I actually have more time on my hands and dare I say it, I actually ENJOY doing the grocery shopping!


Sense of smell

This is both a good thing and a bad thing. I used to be the sort of person who didn’t get car sick. In fact, I was someone who could happily read in a car! But, quite unexpectedly, as a result of reducing my exposure to toxic synthetic chemicals and hormone disruptors (found in plastic packaging, perfumes, chemical laden cleaning products and almost all beauty products etc) my sense of smell has dramatically improved and the smell of the inside of a car makes me nauseous. Also, the amount of hugs I give people wearing perfume has gone down. I joke that I’m bringing back the “high five” as a way of avoiding people’s perfumes clinging to my clothes and hair after a hug. It gives me a headache and makes my throat feel scratchy. On the plus side, I’ve saved money by not buying perfume!


Plastic is everywhere!

And once I was aware of it, I couldn’t “un-unsee” it. Everyday items such as tea bags, tin cans, coffee cups, beer caps and tampons all come with plastic. A walk down my street in central London is accompanied by plastic water bottles rattling along the curbside, plastic bags dancing in the tree like a pair of witch’s knickers, and carefully placed coffee cups stacked on someone’s wall.

I’m actually on a flight whilst typing these words. It’s a short flight, no more than an 1hr 40min but the amount of single use disposable plastic being handed out left, right and centre is overwhelming. Rest assured, I am fully aware of my carbon impact when flying overseas. But add to that the amount of oil, water, carbon and waste in the form of single-use plastic freebies, consumables and disposables….AM I THE ONLY ONE SEEING THIS?

A trolley heaving with a leaning tower of throw-away plastic cups, plastic water bottles, plastic lined coffee cups with plastic lids, plastic stirrers, plastic wrapped sandwiches, plastic covered chocolate bars and snacks rolls past me and moments later is followed by two large plastic bags ready to collect all the items that were so carefully stacked on the cart only minutes ago. The time taken from purchase to disposal? Less than three minutes. I counted.

So yeah, seeing plastic everywhere can be frustrating. I would love to stand up and say “Hey! Guys! Do you realise how much trash we’ve just sent to landfill? I think we’ve just broken a record here!”

Instead, I quietly sip water from my reusable stainless steel bottle. I have a reusable coffee cup in my bag if I really need a hot drink. I do however notice that the inflight magazine has a lot of eco-focussed stories inside and I even see an article on zero waste! As a result, I take a photograph of the email address for the airline’s CEO, who features in the intro to the magazine and I vow to write her an email highlighting the amount of plastic trash they have created.



There will always be a handful of people who question what I or any zero waster is doing. Will it really make a difference? Some people love to point out that even if we buy the product without packaging, it will have arrived in store with packaging. I hate to say this, but the vegan community has been especially aggressive, because I eat organic, locally produced, seasonal meat. My zero waste efforts are apparently pointless (I have written about this in the My Food-losophy tab on my blog). The thing is, I was vegetarian for 13 years and I never once felt as empowered about having a positive impact on the environment as I do living a zero waste lifestyle. I used to take any negativity personally, and spent hours working out the perfect response. Now, I don’t bother. Either you get it or you don’t. All I know is, I’m exceptionally fulfilledliving this way… even if I do have to deal with a little added negativity.


Learning to bite my tongue

As my priorities have changed (wellness, reducing waste, living more consciously being closer to the top!), I find conversations with family members and friends to be a little tricky to navigate sometimes. Finding the balance of being interested in your girlfriend’s new top or shoes, whilst your internal monologue goes something like: “your top is made from polyester, a plastic, which not only won’t biodegrade but has also forced the underpaid maker of that garment and material to be exposed to harmful, toxic chemicals which will not only be detrimental to their health but also pollute their local waterways and environment”. I’m sure my eyebrows do a little dance without me realising whilst internalising my thoughts.

But instead of having an outburst, I try my best to ask a few leading questions, such as: “oh, what’s it made from?” to see if a conversation around it could be started. By wearing sustainable and organic brands or second hand items myself, it’s often easier to raise awareness when someone says “I love your top, where’s it from?”. This is one of the trickiest things for me and I’m sure my mother often regrets calling me once I start ranting!



When starting out on a zero waste journey, it can be all too easy to slip onto a path of perfectionism, which leads to serious frustration, and that can lead to the dark side….which we all know is best avoided! Focussing only on the things I haven’t achieved instead of the things I have is a downward slope. Let’s say I’ve replaced 4 out of 5 products with unpackaged versions, I find it too easy to get wound up by the one remaining packaged item. I’m not perfect! No one is! Realising that is the first challenge.

Accepting what works for one person, will not work for another was the best way for me to approach this. City dwellers may finds some things easier. Country folk will certainly excel at others. Those with kids may have different priorities to those without. It’s a journey but one worth taking, because when I do find the solution, I’m over the moon!

Social media can be a great way of inspiring change and finding new ways of doing things, but simultaneously, it can create a false sense of perfection. To live a zero waste lifestyle, you don’t have to live a certain way. Just live your way and adopt it to suit your lifestyle. It shouldn’t be about compromise, it should be about finding a better way of doing things and freeing up time to enjoy life!

Unpackaged things can actually cost more

Not always, but often. Whilst we know that packaging is often an extra cost for a product, I find that most packaged foods are highly processed and full of cheap ingredients. Compare that to buying real food, of course it’s going to be more expensive! It’s REAL FOOD! But here’s how I work it. Buying organic, nutritious food that is seasonal and local (AND UNPACKAGED!) is my priority. If it costs more, I’m ok with that. I think food should bare the true cost and I believe that it is money well spent. We’ve certainly noticed the health benefits!

But, overall, we’re probably spending less. I’ve quit buying disposable items (I mean, you’re literally throwing your money away!) such as kitchen roll, tin foil, cling film, paper napkins, disposable razors and multiple chemical laden cleaning products. I no longer go clothes shopping as a hobby on the weekends. By choosing second hand items over new, I spend less on the items we need. These savings mean I am more than happy to spend a little more on groceries. After all, the average household used to spend around half of their disposable income on grocery shopping. Today, it’s around 10%. I can’t help but wonder if we as a society have our priorities a bit jumbled up.


Made me a bit of a tricky customer

Most people know me as an optimistic, go-with-the-flow kind of person. And I’d say that’s mostly true…I also hate any kind of confrontation. But I’ve certainly become more of a question asker in recent years, and perhaps a bit of a trickier customer. As a recent example, during our trip to Milan we decided to stop for lunch. BUT all eateries except one were closing at 3pm. It was 2.57 pm. So we had to eat at the only option available to us, and guess what, it was the one that served everything with disposable plastic cutlery, plates, straws… the lot! Old me would have just said, fine, whatever. BUT, I did my best not to shy away from the situation and asked if the guy serving us could get any real plates and forks. In simple english (as I sadly don’t know amy Italian!), I explained “I hate plastic”. He got it. And offered to run over to the other closing restaurants to pick up some reusable plates and forks for us. I hate having to be “high-maintenance” or make extra requests, but 9 times out of 10, it leads to a positive conversation with comments like “I like the way you shop” or “ it’s inspiring to see how you do things”.


Receiving unexpected gifts can be #awks

When I first decided to adopt a zero waste lifestyle, I sent an email to all of my friends and family in the lead up to my birthday requesting that I would prefer not to receive any unrequested gifts or cards. Video messages, e-cards would be more than welcome. But we still get sent things. Let’s just say our local charity shop gets a some decent donations whenever this happens.

Also, as a blogger, I get sent things to try and even if I request no plastic packaging, it can sometimes turn up with some. When this happens, I do my best to send it back with a note to the company suggesting that they could improve their packaging choice.


Question myself? Who, Me?

My zero waste lifestyle now seems completely normal to me. Which is great in that it hasn’t become a chore or an inconvenience. It’s not until someone visits and points out the way I make a cup of tea is “mind-blowing” (actual words that came from a fellow YouTuber when we filmed a video at my house), or that they wouldn’t know where to start after looking inside my kitchen cupboards or fridge (a genuine comment from a friend who recently stayed the night on our sofa) that I realise I’ve come a long way. I sometimes feel like a fake calling myself a zero waster and in low moments I question whether I am actually living any differently. Usually my husband is pretty good at reminding me of all the amazing changes we’ve made, and that it’s about sharing the struggles as much as the successes.

Like anything in life, it’s good to voice our frustrations. Not only is it a therapy of sorts, it also highlights things that are desperately in need of change. Without highlighting that we can’t buy anything without packaging in supermarkets, they would never know that customers want a choice! And despite my list of complaints above, they are minimal when compared to the benefits a zero waste lifestyle has brought me. I eat well, have enjoyed thinking creatively and outside the box. I’ve learned new skills, gained confidence and feel good about living in alignment with my values.

I’ve enjoyed using my sense of humour to navigate the world of zero waste and I’ve noticed friends using reusable coffee cups, asking questions and feeling inspired. The zero waste lifestyle has a lot to offer… as long as you’re prepared. Speaking of which, I never leave the house without my reusable cotton bag!

You can find Kate at ECO BOOST, her awesome corner of the web where she shares a collection of Organic/Biodynamic, Zero Waste, Eco, Sustainable discoveries in an approachable and fun way. If you're anything like me, you'll want to grab a drink as you click on that link, because you'll be spending some time there :P

One Aware Mag FAQ

What kind of publication is One Aware magazine?

A lifestyle publication. It is based on the predicament that The Things That Matter Take Time to Create, and as such it explores Art, Design, Businesses and Relationships which have been created and nurtured into existence with that belief. It is for the most part made by and aimed at Millennials.


Why is One Aware a print publication?

We want to invite people to step away from their frenetic lives and slow down, and most of the time that includes stepping away from screens. A printed magazine, as an object, nudges the user into a different interaction: there is romance in slowly opening it for the first time, feeling the grain of the paper and noticing the soft curves created by the binding. Images on print ask to be contemplated and make one dream while softly gazing elsewhere; text is available at a glance in its entirety, communicating it is important enough to take up that space, letting the reader go back and forth at will until an idea has been fully weighed and understood. Maybe these are romantic ideas, and we're fine with that.


Is it sustainable to print a magazine?

This is something we struggled with initially, but, for all the reasons mentioned in the previous question, we knew the concept was best suited to a print format. So we've made it sustainable to print a magazine. Distribution of the magazine is mostly done in and around London, and luckily for us, the most sustainable printers of the UK are nearby. Pureprint is an award winning print and marketing solutions provider, priding themselves on their environmental management system, innovative and trademarked enviro-friendly printing technology, and on becoming the first certified carbon neutral printers in the world. You can read more about their sustainability here. We've also worked hard to insure that the magazine is something you'll want to keep, but we understand that you might just want access to read it and would consider throwing it away wasteful. That is why we're working on a 'Pass it Forward' service, where you'll pay a fraction of the price and receive a magazine which has been previously read.


How is One Aware being funded?

At the moment, One Aware is a self-funded magazine. If that changes, this information will be updated.


Are submissions open to everyone?

Submissions are open internationally, however this is a magazine made by Millennials for Millennials, and as such submissions by this generation will be prioritized. The only other judging criteria which applies is the merit of the work submitted, which is why we do not ask for any background information to be submitted.


This post will continue to be updated as needed.

Have you got a question? Get in touch


Ana Carneiro
On starting a magazine

How does one go about starting a magazine?

This is a question I've pondered often in the past few months. I think one writes a plan and a pitch, gathers a few initial sponsors, puts together a team, searches for content, then one convinces advertisers to associate themselves with such content as means of paying for it, one designs and edits until there is some rhythm to the rhyme, and finally one puts it out for sale, hoping it will gather enough attention to reassure advertisers their products are being successfully marketed (so the whole cycle can repeat itself until there are enough companies paying to advert and there is profit).

That's how I imagine it to go.

But I don't really know, because that's not how I'm doing it.

To begin with, I'm not really (or at all) interested in starting a publication that is half-filled with advertisement, especially the kind that is of no value to the readers.

Secondly, maybe because I'm a designer, I feel strongly about making this magazine a useful product, a meaningful collection of selected work which has a reason to exist (other than mindless entertainment).

And what would that reason be?

To contemplate and celebrate Life, as it is, and as we want it to be.

I'm sure that Life as we want it to be varies wildly in the details for most of us (and those differences should be celebrated too) but above all, I want to celebrate the words, artwork and lifestyles which reveal the values of a generation. Values such as Freedom, Equality, Individuality, and Sustainability.

I don't believe we need to make sacrifices to align our actions and lives with our values, for any changes we decide to make ourselves aren't really seen that way. I do believe that the process of uncovering our values and creating this change will require consideration, intentionality, and, above all, the strength to act according to what we feel passionate about. A strength which surely comes easier when the battles are shared, and so I hope you'll join me in them, and effectively help create change as we go along living.

So let's all quit our search for perfection and seek to do our best, whatever that may be at any given point. Let's talk about values, honestly and openly, and discuss how to incorporate them in our lives and take a stand. Let's accept, once and for all, that living mindfully and intentionally takes effort and that bad days won't magically disappear. And finally, let's celebrate and support the effort and thought that so many people within our generation are putting into their work and creative pursuits. And just so the world knows the importance of this imperfect path we're on, let's take the time to curate some of its moments and put them in print.

That's how I'm starting a magazine. By contemplating and celebrating Life. Mine, Yours, and of those who care to join us.


(PS: Yes, I've already been told that depending on other people to make a business work is bad advice. I'd still rather depend on other people instead of corporate money. Thank you very much.)

(PPS: On that note, it would be wonderful if you could send this to some of your friends and loved ones so this message gathers some momentum, maybe even make a tiny wave for us to surf? Yep, that would be nice.)



Back in November BE FOR CHANGE hosted a small event. I have since tried to write about it, and failed miserably! Somehow my narration of the night was completely missing the spot. It wasn't until I revisited the photos this week, after the most recent world events (in particular the Women's Rights March and the No Ban, No Wall protests), that the importance of this Friends*Family gathering hit me right in the face: that all these people who have crossed my path at different stages, coming from all corners of the globe, were on that night united to support a cause. BE FOR CHANGE simply wouldn't be the same without their input, their opinions, their diverse points of views.

Surrounded by this loving support group, I felt hopeful and powerful and ready to move forward - not in the way people say when they suggest you 'move on', but forward as in that together it's possible to create real change.

On that night I disclosed to some of these people the next project BFC is embarking on: Honestly Magazine. Honestly Magazine aims to be a safe space where the voices of Millenials and Generation Z can be heard, a platform for original creative work which explores what it means to live intentionally and mindfully in our age. It will be about providing inspiration and exploring what makes life beautiful even when complicated and challenging.

This idea was dear to me to begin with, and it feels increasingly relevant with each passing day. We will be launching a free first edition in June. We are now a small group of people working on making this vision real - if you'd like to support this project you can read more here and drop us a line! Another great way of supporting our work is to share it through social media so it reaches more people who might be interested!

Do leave us your opinions, we really look forward to reading them :)

Photography by Aleksandr Lugin

Wood Veneer Tags

We have new bag tags!

Now shipping with every order, our tags are 100% natural.

Starting with beautiful veneer scraps donated by a woodworking workshop, which we cut, stamped and hole-punched by hand and in-house (we do love our share of the action!). On the reverse you'll find tidbits of information printed on recycled paper. It's all bound together with jute string. That's it! No glue or any other unnecessary stuff. And we've been taking home any tags we mess up to use as book markers, 'cause they're too pretty to be trashed :D

Have you made a recent purchase and received one? Share your photos/thoughts using #BFCwoodtag