Be For Change

OneAware Magazine

Massive, plastic fail... right here

OneAware MagazineAna CarneiroComment

Just... watch the video and you'll see what I mean...

If you made it till the end of the video (first of all, thank you!), you've read that I'm not happy at all about this plastic packaging fail. I'm so incredibly disappointed at myself for not even thinking that the company I'm working with would do this. Very silly mistake with a very annoying consequence... Anyway, moving forward I shall always make sure that nothing gets sent to us in plastic again.

One Aware mag update - what's changing

OneAware MagazineAna CarneiroComment

Hi all!

I was going to write a long post about what changes we've made from issue 001 to issue 002, but I tend to overthink things when I'm writing, so I've quickly made this video instead! I hope it addresses all your questions and what you can expect from One Aware 002 Origins. And apologies in advance as it is just me talking to the camera, but if you guys enjoy this update on video I'll start using this medium more often and put more effort with an interesting edit.

Do comment with your thoughts, I'm always looking for your feedback

Ana xx

PS: as of now the issues available for pre-order have sold out!!! Thank you so much to everyone who has bought theirs, more copies will be available tomorrow (11th of April) on the shop >>>

Be For Change goals for 2018

OneAware Magazine, Bag For ChangeAna CarneiroComment

I've always found it helpful, fun even, to use certain calendar milestones to look at my life, ask myself questions and renew my intentions before committing to a number of things that make my day-to-day life. You may call it goal-setting. I do it around three time a year: around my birthday in April; mid-September when a new school year used to start; and, you've guessed it, around New Year's Eve. Most years, my New Year's goal-setting is only completed in January - and this year is no exception. I find it hard to take the necessary time in between Christmas and the 31st of December, and to be completely honest and raw with myself as I look at my progress and question my direction I do need a large window of time spent by myself and without interruptions.

There's been a lot of talk this year around the usefulness of New Year's resolutions. To be honest, I find that resolutions are helpful any time of the year, but I always enjoy doing it around 'the start of the year' simply because there's something nice about reading, reflecting and writing while it's cold outside and I'm wrapped up in a knit with a hot cup of tea nearby. Plus, imagining how life will change once my goals have been implemented helps me fight the winter blues and gives me the soaring motivation I need to get out of bed early in the morning, when it's dark outside and the house is freezing cold.

This year, in addition to my personal goals, I've decided to set some Be For Change goals as well - or rather, I decided to separate the two. Now that this company is properly set-up and running, it feels like the right move. As to why I'm sharing them with you, I'm hoping to get your opinions on these goals: which are most relevant to you? is there anything else you'd like to see on this list? do you have tips on how to make any of these become a reality? Let me know in the comments :)

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So, here are the my 2018 goals for Be For Change (in no particular order)

  • To really get One Aware magazine off the ground - last year I set myself the goal of creating this magazine, and now that it has been started it's time to fulfill my vision of how One Aware is meant to be. I want to make it as great as I know it can be, as well as make it more widely known and available.
  • To become closer to the community that has started gathering around this small company - even at such an early stage, there are some of you who consistently like BFC's posts, take the time to reply to my Stories, and introduce my work to others!!! This has been an incredible thing to witness and I know that I've been really fortunate to have your attention (I never had a social media strategy and I wasn't consistently adding value through any platform). Now I'm determined to get to know you better and add value more consistently - which I'm sure will be a work in progress! So if you have suggestions of topics you'd like to see me approach or themes you'd like One Aware to focus on next, don't be shy and let me know! Let's all grow together!
  • To sell all of the Bags For Change currently in stock - there are a few new bags coming out, and once those are out I'm not producing any more unless they sell out. To be honest, despite the amazing reviews everyone gives the bags, they've been a tough sell. So I'm going to give the bags one last push in the next 5 months - and if sales don't pick up and everything gets sold, I'll have to cut my losses and stop stalling money on these bags. This was a tough call for me, and one that I should probably have made last year.
  • To launch two new products - this is where I'm getting a bit ambitious... but it's basically the challenge that keeps me going when the going gets tough. I've got a few options in the pipeline, products I've started working on and didn't see through (partially because I determined One Aware to be the priority). I would love it if I could work some magic with the numbers and launch two of these products this year!
  • My last, and perhaps most ambitious goal, is to have a small team working with me by the end of the year - The last couple of months I was stretched thin, working on the magazine, marketing the magazine, collaborating with a client on their project and doing some freelance work here and there for some cash in my pocket. I'll be completely honest: I'm not very good with numbers, but hiring two people doesn't look very achievable right now. On the other hand, I know that if I had a couple of other committed people working with me we'd be able to get more done and move faster - which would allow BFC to grow, to work on more client projects each year and with a quicker turnaround, and to deliver more to its growing audience.

That's it! My list of goals, some of them set high up, waiting for the taking... I reckon I can get there with your help :P

Now I'll enjoy the rest of my Sunday, and get back to work tomorrow to make this happen :D Looking forward to hearing your thoughts on this!

Ana xx

One Aware 002 - Origins

OneAware MagazineAna CarneiroComment
 Motion Collage by  Ana Rita Ramos

Motion Collage by Ana Rita Ramos

It's time to unveil the next issue of One Aware magazine, and it will be themed Origins!

Origins is a controversial topic within the mindful living community. If on one hand you can only fully understand something if you know its origin, on the other it is often said that contentment is found in accepting the things we cannot change such as they come to us.

Personally, I believe in the importance of knowing and understanding the origins of things. I enjoy discovering the background of the art I consume, the provenance of the food I eat, the kind of thought put into the clothes I wear and the stories behind the people I meet. I'm also interested in the origin of my internal dialogues, in where thoughts and feelings come from, if they are really my own or the result of external influences.

It is only by knowing the origin of something that I can identify if it aligns with my values, if it creates joy, or if any part of it bothers me and I should look for alternatives. We cannot change the past, and therefore we can't change the origins of the products, food items and feelings that we encounter on a daily basis - but we can try to understand it, learn from our experiences and the knowledge available, and avoid that which doesn't sit well with us.

Issue 002 of One Aware magazine will explore the origin of what unites us and what makes us unique. We'll look into preconceptions, personality, mental health problems, habits and moods. We'll reflect, and either accept or renew our commitment to change our opinions and habits, one article at a time.

Personally, I'm already getting giddy with excitement for our first issue of 2018!

Ana xx

PS: If you would like to submit work to One Aware magazine, read here! If you know of anyone or any company who might be interested in getting involved, please forward this page their way or let me know of their name/contact.

One Aware Launch Party at Qbic

OneAware MagazineAna CarneiroComment
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I initially didn’t know where to hold a launch party for One Aware. Sam and I had discussed having a party at length - but as the days rushed past and the magazine costs went up, a party looked more and more like something we'd have to say farewell to. I was looking into different bars in London, but didn’t feel happy about what I was finding. I was working on a tight budget and needed the venue to be aligned with the brand’s values. For some reason, I had failed to consider Qbic until this one day I was browsing Instagram and saw a post about Friday’s at their bar.
The bar is quirky and stylish, without being one of those places that is ‘trying too hard’. And because it is part of London's most sustainable hotel, they are already aligned with Be For Change values in everything they do - down to using metal straws in their drinks!

Making preparations with Qbic was surprisingly simple and painless. Their Community and Social Manager, Nathalie, was there for me every step of the way and made me feel confident in how things were being handled ahead of the event. From making the cocktails vegan to re-arranging the furniture, my requests were quickly turned into reality. The two following photos were taken at our meeting the week before launch - and yes, I did finish one of those cocktails... You know, just to make sure that every last drop of it was delicious ;)

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On the day of the launch I took plenty of photos ahead of the event... but completely forgot to grab my phone or camera anytime after the first guests arrived! So here's a mix of my photos and those taken by our guests - there's even a surprising number of photos with me in them (something really has changed here!).

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This was not my first time at Qbic London - I initially found out about them when I was looking for the perfect set for the photos in the article 'My Relationship With Desire'. I knew I wanted every aspect of the magazine to be sustainable, including the bedroom setting of our photos. After considering ordering new bed linen to use in someone's house (would anyone let me photograph their Airbnb property for free?), I thought 'how about a hotel?'.

My first instinct was to question that thought. 'Does London even have a sustainable hotel?!' I decided to Google it. 'Is this search going to show me all the green-washing advertisement of big chains?!' I wondered as I typed. Google gave me a list of 'sustainable' hotels, and I was breathing deeply to calm myself as I undoubtedly entered into a goose chase. I opened the first five websites into separate tabs, and stupidly started from the bottom. As I read the third website, I was actually feeling calmer - this one doesn't look too bad! It genuinely looked like they were making progress in the right direction. The fourth was even better! And by the time I opened the 'sustainability' tab of the last one, I realized my mistake in not looking at it first.

As surely you've guessed it by now, this tab belonged to Qbic. I was immediately impressed by their long list of 'Green Credentials'. Solar panels on the roof, recycling done independently from the burrough, no plastic bottles in sight, 100% chemical free cleaning products,... the list goes on! Their water and energy savings probably rival most households, let along what is the industry standard. Just to put things into perspective, in 2016 they saved: enough electricity to boil 321k+ kettles, enough water to fill almost 217k bathtubs, enough gas to bake 216k cakes and enough CO2 to drive around the world 125 times!!!

And... drum roll... they have recycled bikes that their guests can use for free! (I want that in every city I go to, please!)

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If you ever find yourself in East London, I highly recommend stopping by Qbic. In fact, I highly recommend going to East London on purpose - make a date of it with your favourite friends, because their zero-waste cocktails are worth it! (and each cocktail is a fiver during happy hour *wink wink*). Is there anything better than an amazing new find that is aligned with your values and fairly priced? Life just doesn't get better than this.

While you're there, help yourself to a copy of One Aware and have a look! They are there to be read :D

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One Aware mag - a journey update

OneAware MagazineAna Carneiro

Hi there!

It's been eight months since I wrote about starting a magazine - an incredible eight months of fun, struggle, and, above all, connection - and so I thought it was time to write again. As I sit to blog today, Be For Change has launched an introductory issue in Summer (grab a free copy here) (oops! We've run out of print copies!!! email me at hello@be-for-change.com to request a PDF) and our Issue 001 is going out in a couple of days (you can pre-order your copy now)!

As many a good journey, this one did not go as expected. I had plenty of ideas to start with, and I thought I had a clear vision of where I was going. But it didn't take long before I was scrambling for answers to questions I had forgotten to consider. Right at that time, my idea of what would become One Aware magazine started being shaped by the input of others - and I am a bit embarrassed to admit that I struggled with that. I hadn't expected to make it all happen by myself, but I am usually a bit of a lone wolf when it comes to my work. More than that, if eight months ago you had told me how comfortable I would be today relying on others for help, I would have raised an eyebrow (maybe even two). But here I am.

Nowadays I am incredibly happy about the small family that has gathered around One Aware. These are the people who act as a sounding board for ideas in their lunch breaks, call me when I send a sad text about something that went wrong, spell check the articles when they get home after work. Not a single person who helped bring this magazine to life works in publication, or for Be For Change; nope, everyone is elsewhere employed and worked on One Aware in their spare time. They deserve a big round of applause! (oh wait, this ain't a speech... Can you give them some love in the comments?).

These are not the only relationships which have resulted in the amazing feeling of connection I mentioned earlier. It might seem weird, but I feel like I am now connected with everyone who has put work forward to this publication. I get to read each story and see all artwork submissions as they come through our inbox. Most of the time, I open the company's email only to find there is nothing new, but in some awesome days there is an email or two titled 'Submission' - and I practically jump, and get wide grin in my face. It is honestly a privilege to see what our audience submits, even if not all work makes it to print. You are such a diverse bunch, pursuing so many different things in life! I do hope that the magazine does you justice, and I hope that you feel as inspired reading it as I feel when I first open those emails. By the way, I love replying to your emails, asking further questions about what you do and getting more details to edit into your texts. It is my absolute favourite thing when our contributors react to finding out that their work is going into One Aware! (Maybe for the next issue I'll ask to share a few of those emails, because you guys/girls have had some pretty awesome things to say!) (This is yet another reason why we'll keep working with artists and writers who are still establishing their names :)

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As I wrote before, there have been plenty of struggles too. And the worst part is that it's usually me who inadvertently created whatever difficult situations. From failing to communicate what I needed and getting frustrated when people delivered the 'wrong' things, to failing in time management and getting stressed as deadlines fail again and again.

There's truly less than a handful of people bringing One Aware to life, and most of the time it's really just two people: Sam (the graphic designer who does more than fits his job description) and me. We ideate, execute and push each other through all the big tasks and menial ones too. With an increasing amount of work for each issue, it feels increasingly hard not being able to pay my One Aware fam for all that they contribute. It is our hope that we've proved the value of this independent publication with this issue, that sales will follow and we'll be able to secure a few sponsors for the Spring issue. I would be living in a dream if by then the magazine was financially viable, with enough money to pay contributors and for a small space where we can all work together without being in the way of our flatmates.

Other challenges anyone in our generation might face, namely the struggle to print sustainably and at a decent price. It is honestly ridiculous that sustainable printing and paper aren't the norm yet - but once again, we have the power to cast a vote with our money. And so we did, even though it means spending more money and the magazine being more expensive (fact: we'll need to sell a lot just to break even, so if you can contribute and purchase with purpose, that would be hugely appreciated!) A couple of years back I would have turned in a different direction; but not now. I am learning with my mistakes and doing my best to get One Aware off the ground, because I really believe in the importance of putting in print the thoughts and experiences of our generation.

It is true that for the most part Millennials are a digital generation, but we also value print. We treat our books and magazines with respect, and proudly scatter them around the house. In a world gone largely digital, we still choose to pay more for words and images on paper. We trust in pages we can hold and smell to keep the messages that matter to us, close to us. With print we can borrow and lend and pass onto other people - with a nice handwritten message on the inside cover.

 

OneAware - the first Editor's Letter

OneAware MagazineAna CarneiroComment
 Flower II, artwork by  Edo Modeney Studio

Flower II, artwork by Edo Modeney Studio

A few of you have asked for more detail on what is OneAware and what are we trying to do with it. Those are questions I tried to address in the first Editor's Letter in the introductory issue of OneAware - so I thought it would be good to make the whole text public!


OneAware is a new lifestyle publication with a focus on mindfulness and sustainable living. It aims to bring awareness to the struggles of millennials, both personal and generational. It creates a hopeful atmosphere by sharing real life examples of how others in our generation have dealt with them. It does not aim to be like other wellness publications, we do not feel the need to gender-market the practice of mindfulness, nor do we claim that the answers to being wiser, happier or more balanced lie here. Neither me nor the contributors can tell you what you’ll find should you embark on your journey to be Aware, because that journey is, well, yours! The decision to take the first step and each other step after that are yours, and we won’t be prescribing you ’10 steps to…’ anything, as we find the off the beaten path journey to make for the best stories.

Instead, I hope the contents in each issue give you reason to pause and think, that they instil in you the desire to be more open to the world you live in and create a positive impact when you act. I started this project because in the last couple of years, working in London, I’ve learnt so many lessons from the lives of ‘ordinary’ people. It filled me with wonder and made me I want to create a record of stories from a generation that is self-experimenting and has plenty to say. I’m interested in looking closely at life, not just through my eyes, but yours too.
There are many ways in which I hope this magazine presents a parallel to life: I hope you meet strangers with whom you quickly identify, that you have chance encounters with ideas that are surprisingly close to your heart, that you find yourself questioning what goes on around you and your thoughts on it.

Over here, we believe in the value of print; in slowing down as you touch and smell the paper, as you turn each page and absorb its contents. Each element of this magazine has been carefully selected, and, call me a romantic, I hope the effort and pride of each person involved can be felt by you as you hold it.

This is our first issue and it is an attempt to show the spirit and style of what we hope will become a much thicker, bi-annual publication. This issue has Time as its theme, and its articles reference how we perceive it, rationalise it, loose ourselves in its rhythm and learn to be patient about it.

Tyson writes about how he let go of a busy life to create space for the things he loves and gives the advice he’d share with a friend in simplifying. He poses some challenging questions that will have you take a moment in this wonderful introduction to intentional living.

Edoardo, who’s artwork graces our cover, discusses how he attempts to create positive emotions in the viewers of his work to make them feel lighter for a moment.

In Modern Life Kairos, Flo explores how we may be failing to fully enjoy our quality time when measuring it chronologically.

In this issue, we have two people sharing their journeys into mindfulness. Zion discusses in an interview how his childhood and subsequent quest to find himself led to an interest in meditation and a life guided by values. Jenny tells her powerful story of how she had to create self-loving habits to gain the strength to break away from an abusive relationship and see herself as ‘whole’.

Finally, João Couto takes a look at how good architecture has the power to make us loose track of time.


Would you like to read the whole issue? You can order it free (pay only for shipping) or request a PDF version by email (drop me a line at hello@be-for-change.com)

I hope you enjoy your moments reading OneAware - and if you do, it would mean a lot to me if you shared it with friends and gave us your support in going forward! Ana

 

Our magazine name has changed (and we explain why)

OneAware MagazineAna CarneiroComment

Previously named Honestly, our magazine name has been changed to One Aware.

This is not a change we had planned on doing, in fact we were super happy with our previous name, but unfortunately some peeps over the pond with a Honestly website decided to rain on our parade. And by that I mean: they have a website where they rant about their work lives, are supported by a large religious group, and their lawyers were only too happy to file for trademark (after we made our name public) and send us a less than nice email threatening to sue us. Honestly?! Here's my rant on this matter: either I've seriously misunderstood the Bible or these people need to reevaluate their priorities. I can think of a thousand better ways of putting their money to good use to make the world a better place, none of them involving threats to small businesses where people work for a dream (seriously, we haven't moved a cent to our personal accounts yet).

Being as small a project as we are, it has taken 6 months of serious saving up to bring this magazine to life and we cannot afford to go to court. So a new name it is!

After 2 weeks of brainstorming, lots of internet browsing (to make sure that there aren't businesses with the same name that fall under the same trademark category, just in case anyone else wants to pull the same stunt) and 1 more week of branding work later, we have our new logo!

We put some extra effort to communicate what this magazine is about into our branding, given our second chance at it. The name One Aware plays on what the journey into mindfulness is: from Unaware to being an Aware Individual. As the journey that it is, this one line drawing twists and turns but takes us where we need to go; it is imperfect, but that's just part of its beauty. We might still make changes in the future, but are pretty happy about this logo for now! Can't wait to reveal our first ever cover design:D

We are still on track to print in June, so stay updated by following us on Instagram and Facebook! Everything is coming together and evolving at the moment, changing and growing, and we hope you'll be along for the journey!