An overview of our collaboration with the lovely ladies of Juta Shoes: the why, how and the end product which is dreamy! Come on over and read more on how these shoes are doing good >
The debate has been going on for years now: is leather good or bad, sustainable or unsustainable, ethical or unethical? We share our research on leather as a byproduct material, real leather vs fake leather, and if it can be considered ethical. Read on to decide if leather fits your sustainable and ethical lifestyle!
I believe that it is in everyone’s best interest to price products fairly from the beginning, being transparent on how items are being priced and why, letting customers into the thought process of why we are asking for a certain amount of money.
So why am I holding a sale?
I've written it a few times in this blog and on the Be For Change website, but don't mind if I repeat it:
Being a mindful individual isn't just about practicing meditation, it's about being a well-informed, aware citizen that takes on a mindful attitude towards their life choices, big and small.
Before starting off the post its worth watching this short documentary from Vox media that explores why we might find it challenging to live and consume mindfully and the implications of such lifestyle.
Ultimately, this short video argues that we do need the government to pass policies, however these policies aren’t successful without public support. It is through the individual change of consumption and the increase in public awareness that a cultural change occurs, one which acts as a bottom up support for large scale transformations.
So in this post we are going to discuss how we provide and take part of this bottom up support.
We need to make big changes, and we need to make them happen as soon as possible
The previous blog post discussed the adverse effects of climate change and how much there is already at stake, revealing the urgency of taking action.
While irreversible damage has already been done, we are on time to mitigate the damages. To do this we need to become aware of just how close to home the effects of climate change are - no country or region will ever be the same again. This is where the extreme weather events of this summer can hopefully serve to make people realize the severity of the issue.
It is not only up to our governments and sovereign nations to implement better measures and change how business is done. as the video above shows it's also up to us! We definitely have a significant role to play.
There's no time for us to maintain our current consumption habits and keep living in a linear economy based on extraction, production, use and then waste. Our lifestyle choices are a great place to start.
It is vital that we move away from linear consumption and towards a circular economy, in which there is minimum need for virgin materials and products don’t have built in obsolence. In which outputs eventually become inputs too and businesses adopt production strategies such as upcycling (as Be For Change does).
simple solutions for a complex problem...
Let's start with the big decisions: the top 3 things one can do to reduce their impact on the planet are to have one less child, to adopt a plant-based diet and to reduce one's use of any and all fossil-fueled methods of transportation (especially cars and airplanes). You might be thinking 'how's that simple?!' but the complicated part is the thinking of it - we'd argue that Not having another child, Not eating meat and Not traveling far away multiple times a year are simpler life choices than having another child, or buying and cooking meat, or planning a transatlantic trip. I call these The Big 3, because despite how clear the research is on these subjects they are highly controversial and emotional topics for many people.
'The Climate Mitigation Gap' study by Wynes and Nicholas assesses the CO2 emissions of different life-decisions and resulted in the following graphic:
Please note that this graphic focuses on CO2 emissions and doesn't take into consideration the other benefits of adopting a plant-based diet (such as not contributing to deforestation and the release of methane by livestock, which firmly place it among The Big 3).
So plastic straws or a better kind of single-use coffee cup won't save the world, however they do jump-start a conversation and made many people rethink their use of other plastics. So change your focus, change your consumption habits and shop less. But when you do shop, invest in sustainable and long-lasting products (such as our Bags!).
When one starts their journey into mindful living and consumption it is crucial to be patient and setting realistic targets.
Once you take the first steps such as carrying your own coffee mug, refusing plastic bags, checking where and in what way you’re clothes were made, these small actions will help you break the cycle.
A great and impacting first step is to try to reduce your consumption of plastics - start with single-use and then keep going... A great resource is the Guide to Go Plastic Free by Our Good Brands (https://ourgoodbrands.com/). This comprehensive guide is completely free (you just need to fill out your email) and has some great tips!
If you are in London and want to start shopping 'zero waste', do take a look at the BFC London tabs, or simply find the shops near you in this map:
The journey of mindful consumption is a difficult one a great way to look for tips as well as share your experience/ difficulties is joining some of the Facebook groups We have made one ourselves and if t you would like to share your thoughts check it out!
We also have an event on adopting a Low Waste Lifestyle this Saturday in London, so do come and meet us and ask your questions to our experts in person ;)
Is the unusual heat felt all over the world in 2018 the exception of the beginning of a new rule? We discuss what climate changes are responsible for the hot Summer of 2018 and what implications they present for our future.
As a business committed to making the world a more sustainable place, it has always been our aim to partner with other organizations to extend the reach of what we can do. We are finally taking action in a direction which has long been on our minds: we're committing to donate a part of our profits to a charity that shares our mission and values! That charity is the London-based EcoACTIVE!
What does mindful consumption mean? And can businesses encourage more mindful consumption patterns while remaining competitive and profitable? In this blog post we analyze present conditions and give our opinion on the growth of ethical businesses.
It is one thing to talk about how we should be implementing circular economy principles and it’s another thing to put it in action. Here are some firms which are not only managing this but doing it in a creative way.
What is the circular economy and how can we adopt a system that encourages the continuous reuse of resources? Lidia looks into the subject after attending a series of talks on the subject.
Lidia discusses how she became aware of what is happening in our planet and talks us through her journey into mindful consumption. If you are the start of your journey, you’ll probably relate! Comment here with your experience adopting more sustainable habits :D