Be For Change

Our magazine name has changed (and we explain why)

OneAware MagazineAna CarneiroComment

Previously named Honestly, our magazine name has been changed to One Aware.

This is not a change we had planned on doing, in fact we were super happy with our previous name, but unfortunately some peeps over the pond with a Honestly website decided to rain on our parade. And by that I mean: they have a website where they rant about their work lives, are supported by a large religious group, and their lawyers were only too happy to file for trademark (after we made our name public) and send us a less than nice email threatening to sue us. Honestly?! Here's my rant on this matter: either I've seriously misunderstood the Bible or these people need to reevaluate their priorities. I can think of a thousand better ways of putting their money to good use to make the world a better place, none of them involving threats to small businesses where people work for a dream (seriously, we haven't moved a cent to our personal accounts yet).

Being as small a project as we are, it has taken 6 months of serious saving up to bring this magazine to life and we cannot afford to go to court. So a new name it is!

After 2 weeks of brainstorming, lots of internet browsing (to make sure that there aren't businesses with the same name that fall under the same trademark category, just in case anyone else wants to pull the same stunt) and 1 more week of branding work later, we have our new logo!

We put some extra effort to communicate what this magazine is about into our branding, given our second chance at it. The name One Aware plays on what the journey into mindfulness is: from Unaware to being an Aware Individual. As the journey that it is, this one line drawing twists and turns but takes us where we need to go; it is imperfect, but that's just part of its beauty. We might still make changes in the future, but are pretty happy about this logo for now! Can't wait to reveal our first ever cover design:D

We are still on track to print in June, so stay updated by following us on Instagram and Facebook! Everything is coming together and evolving at the moment, changing and growing, and we hope you'll be along for the journey!