Be For Change

our lungs are on fire

Protecting the Amazon Forest

Sustainable FutureAna CarneiroComment
Amazon Forest on fire

In light of the horrible fires setting the Amazon forest ablaze I have decided to donate all our profits until the end of August to The Rainforest Trust.

Those of you who have been following for a while will know that I have set up Be For Change because I deeply care about the state of our planet and to explore different models of production and consumption that don’t deplete our planet of valuable resources. Seeing the largest rainforest of our planet go up in flames as a result of human greed breaks my heart in more ways than I knew it could.

The Amazon basin is home to 30 million species of plants and wildlife, and many of these are currently at risk. It is also home to thousands of Indigenous peoples who act as stewards to their land, keeping it clean and caring for it without abusing it. And last but definitely not least, it is one of the largest carbon sinks in the planet - as the fires spread they release megatonnes of carbon into the atmosphere each day.

Being someone who doesn’t eat meat and lives an overall low-impact lifestyle, once I had donated some money myself I couldn’t shake the worry of ‘WHAT ELSE CAN I DO?’

I concluded that while I cannot personally afford to donate more, I can create an incentive for others to do so: for any of my products you buy until the end of August, all profits will be donated to The Rainforest Alliance.

Why the Rainforest Alliance?

The Rainforest Alliance are a trusted organization that aim to make responsible business the new normal - which is a message very close to my heart. They write:
The Rainforest Alliance is an international non-profit organization working at the intersection of business, agriculture, and forests to make responsible business the new normal. We are an alliance of companies, farmers, foresters, communities, and consumers committed to creating a world where people and nature thrive in harmony.”

In response to the horrific surge of forest fires in the Brazilian Amazon, they are mobilizing their broad network of partners to fight the ongoing destruction of this precious ecosystem. Following a staggering increase in fires this year, with flames and smoke captured on both NASA and NOAA satellites from space, it's clear the world must stand together to stop ongoing threats to the Amazon, which is vital to the world’s climate stability. And that is just what I am looking to do - stand together with them and the many Brazilian organizations working to protect the Amazon Basin.

The Rainforest Alliance have “pledged to redirect 100% of the funds donated in August via Instagram to frontline groups in the Brazilian Amazon, including the Brazil chapter of our Indigenous federation partner COICA and our longtime sustainable agriculture partner IMAFLORA (the other groups are the Instituto Socioambiental, Instituto de Pesquisa Ambiental da Amazônia (IPAM), Saúde e Alegria, and Imazon, Brazilian NGOs working to defend the Amazon and advance Indigenous rights).”

How much is donated?

The profits on the products I have designed and make vary, as the cheapest product on our website costs only £6 and the most expensive £75 - so instead of boring you with percentages and margins, I will simply be updating each product description to reflect how much money will be donated when you buy that item.

What other things can I do to help preserve the Amazon Forest?

There are a variety of things you can do to help, and I would say that avoiding paper of unknown sources, avoiding meat in general (but especially beef) and avoiding palm oil are the biggest ways to have an impact.
But here are a few others:

  1. Reduce your beef intake. Beef found in processed products and fast-food burgers is often linked to deforestation.

  2. Reduce your paper and wood consumption. Double-check with Rainforest Alliance that what you're buying is considered rainforest-safe. You can also purchase rainforest-safe products from the alliance's site.

  3. The World Wide Fund for Nature (known as the World Wildlife Fund in the US and Canada) works to protect the species in the Amazon and around the world.

  4. Use, a search engine that plants a tree for every 45 searches you run.

  5. Explore petitions. Gabriel, a lawyer in Rio Branco, Brazil, has accumulated over 3 million signatures to mobilize an investigation into the Amazonian fires.

  6. Donate to Amazon Watch, an organization that protects the rainforest, defends Indigenous rights and works to address climate change.

I hope this helps and do let me know if you have any questions or comments, I would love to hear from you!

Ana xx

PS: £78 we’re donated to the Rainforest Alliance thanks to your orders! Thank you for creating a positive impact with us!